Top 7 Online Jobs That Are Currently In Demand
Dan Schawbel is the leading personal branding expert for immature professionals. Read full profile
People you know or have never met notwithstanding are googl'ing y'all. Let's face it, you're even google'ing yourself! At the stop of 2007, the Pew Internet Research Team found that 47% of people search for information nearly themselves online (Cocky-Googling), which was more than than double 5 years ago. It'south a pretty safe bet that per centum has climbed to over fifty or sixty% past this year.
Some people might can information technology ego-surfing, simply it's actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or considering they want to acquire more about you lot. Hiring managers want to see if y'all take a clean record in Google, which is your permanent record considering every motility yous brand (aye even a blog annotate) is stored in that location forever. Before I went on a second engagement once, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right at present and see what y'all become.
There is no hiding from Google!
Google keeps rails of just nigh everything you do on the cyberspace. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you lot create and distribute over the internet, other people are talking most you, which ways that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to discover out everything about you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand can't hibernate from Google. There is one major exception to this though.
Common names
If your proper noun is mutual, such every bit Mike Smith, so it will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the outset few pages. If your life goal is to rank in the meridian ten results, that may exist achievable, if yous either become very famous or piece of work extremely difficult at edifice content each and every 24-hour interval for your entire life. At the age of lx yous might find out that Google changed their algorithm and yous'll lose all that hard work. The bespeak existence is that y'all'll have to differentiate your name in order to rank high. I typically recommend you utilize your middle name or a nickname in this example. The worst instance scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end up on the top xx results for their proper name unless yous are Perez Hilton. If your proper noun is the same every bit a celebrities, y'all are in big trouble. Endeavour searching for Christina Aquilera (21 meg results), Britney Spears (88 one thousand thousand), Lil Wayne (40 million) and other major celebrities. Personally, I don't have any friends with these names, only even with C-level celebrities, y'all don't stand up a chance. If yous are stuck with a celebrity proper noun, I suggest that you lot build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique proper name because it was "different." Although you were ostracized and fabricated fun of, right now yous become to express joy at everyone else! With a distinct name, you are able to hands manipulate the results for your name on search engines. When you lot get to your high school reunion and run into your friends, y'all'll get the concluding express mirth because you lot can be visible and command perceptions, while they just cannot. When you lot Google your name, whether y'all take results that reflect your brand, you lot'll see how hard it will be to rank high for it or non. Depending on the competition, it may take you lot a few days or a few months. Over time, if you work very hard, you'll own the meridian ten results for your proper name.
In my next post, I'll talk about what you tin do to proceeds control over your Google results and let your personal brand smooth through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/419695/top-7-online-jobs-that-are-currently-in-demand
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